Sadrah Schadel – No Evil Foods
What is your company?
No Evil Foods, makers of artisan Plant Meat, is hell-bent on disrupting the food system. Our small-batch plant-based meats challenge the status quo by using simple, sustainable ingredients to recreate a traditional protein experience that will blow your mind.
Tell us why you do what you do in 1 sentence.
Minimizing our global meat consumption is the single biggest thing we can do to combat climate change and creating killer Plant Meats makes the transition compromise-free.
What 3 valuable lessons about business would you hope to pass onto young women considering becoming an entrepreneur?
1. Trust your gut/intuition. You know more than you think you do. Ignore the clamor and learn to listen to yourself.
2. Question everything and do your own thinking. Nurture disobedience instead of compliance and the status quo. Be comfortable pushing boundaries.
3. Be Resilient. Limber up so you can bend and yield and bounce back from failure.
When did your passion for advocating plant based diets grow?
I was raised in a vegetarian household but I continued in this lifestyle because it aligns with my conscience, body, and commitment to environmental sustainability. I’ve always tried to be supportive of others who were exploring eating less meat and encourage change in a positive and uplifting way.
Why is being environmentally conscious important in everyday life, and as an entrepreneur?
Because the earth used to be cooler, climate change is not a hoax, and being more conscious of what we eat is a real solution that is accessible to everyone. I make products that are inherently low-impact, made from simple nutrient-dense ingredients, packaged in compostable materials, and bring families together at the table again without anyone feeling like they’re missing out. I put a lot into my business and for me it had to also be a way to manifest my values.
How are you a revolutionary?
See question 3 above, haha. And I’d add to that to ignore anyone who tells you there’s only one way to do something. As they say, well behaved women rarely make history. Here’s to raising hell and making waves.
Emily transforms communities through entrepreneurship and innovation. She is a Branding Specialist and Growth Strategist who specializes in building the framework, platforms, and partnerships needed to be impactful in today’s challenging economy. Currently serving as the Executive Director of the Hatch AVL Foundation, a non-profit foundation supporting high-growth startups of WNC through incubation, regional programming, and events.